Using keywords naturally

Search engines match pages to queries partly through the words on the page. Google's own explanation of ranking mentions the most basic signal: whether the content contains the keywords of the search, in headings or in the text. That is the whole basis of "keyword optimisation", and it is easy to overdo.

Where the topic belongs

1. Title: leading with the topic, as in the previous lessons.
2. Main heading: consistent with the title.
3. Opening text: say what the page is about in the first lines.
4. Subheadings, where it fits naturally.
5. Image alt text and link anchor text, where they genuinely describe the image or the link target.

After that, write for the reader. If the page covers the topic well, related words, synonyms and specific terms appear naturally.

Cover the topic, not the word

A page that ranks well usually answers the questions around its topic. For a laptop repair page, that means:

• Which faults you fix, and which you do not.
• Typical prices, or how pricing works.
• How long repairs take.
• Guarantee, brands, data safety.
• How to get the laptop to you.

Each of these brings in natural vocabulary, such as "ekrano keitimas", "baterija", "diagnostika" and "garantija". It also gives searchers with long-tail queries a reason to land on the page.

Keyword stuffing

Warning signs in your own text:

• The same phrase in every sentence of a paragraph.
• Awkward grammar to keep an exact keyword, such as "remontas Šiauliai pigiai" inside a sentence.
• A footer or sidebar listing many towns or keyword variants.
• Text that reads as if written for a machine. Read it aloud, and if it sounds odd, rewrite it.

For Lithuanian texts

Write grammatically correct Lithuanian with diacritics, and inflect words as the sentence requires. Searchers use different forms anyway, and Google connects close variants. Forcing the nominative form everywhere to match a keyword tool makes the text worse and gains nothing documented.