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SEOL

COn-page SEO

Make each page clearly describe what it offers, for people and for search engines.

Published lessons completed– of 9
  1. 1Title tags and meta descriptionsThe title is the strongest on-page signal you fully control, and both elements shape whether people click. Learn how Google uses them, and how to write them well.20 min, 5-question quiz, exercise
  2. 2Headings, structure and readabilityClear structure helps people find what they need and helps search engines understand the page. Headings are for meaning, not for styling.16 min, 4-question quiz, exercise
  3. 3Using keywords naturallyPut the words your audience uses where they matter, then write for people. Keyword density targets are folklore, and stuffing breaks Google's spam policies.14 min, 4-question quiz, exercise
  4. 4URL structureReadable, stable URLs help people and avoid duplicate-URL problems. Get them right for new pages, and be careful about changing old ones.12 min, 4-question quiz, exercise
  5. 5Internal and external linksLinks are how people and crawlers move through your site. Make every important page reachable with a real, descriptive link, and link out when it helps the reader.18 min, 5-question quiz, exercise
  6. 6Images and alt textGood images help people and can bring image search traffic. Describe them with alt text, give them sensible file names, and keep them fast.14 min, 4-question quiz, exercise
  7. 7Structured data basicsStructured data describes a page's content in a machine-readable way. It can make pages eligible for rich results, but it must match what visitors see, and it never guarantees anything.20 min, 5-question quiz, exercise
  8. 8Duplicate content and canonical URLsThe same content on several URLs is common and not a penalty, but it splits signals and lets Google pick the URL. Tell Google which version you prefer.18 min, 4-question quiz, exercise
  9. 9Updating and improving existing contentImproving pages that already have some visibility is often the fastest win. Use Search Console to choose what to update, change the substance, and measure the result honestly.18 min, 4-question quiz, exercise