Headings, structure and readability

Most visitors scan before they read. Headings are the signposts they scan, and they also tell search engines and screen readers how the page is organised.

What Google says about headings

So the reason to use headings well is people first: readers, screen reader users, and anyone scanning on a phone. The search benefit follows from a clearer page.

A good outline

H1  Nešiojamų kompiuterių remontas Šiauliuose
    (intro: what you repair, price from, typical turnaround, call to action)
H2  Kokius gedimus taisome
H3    Ekrano keitimas
H3    Klaviatūros ir baterijos keitimas
H3    Neįsijungia arba kaista
H2  Kainos
H2  Kaip vyksta remontas
H2  Garantija
H2  Kontaktai ir darbo laikas

• One clear main heading that states the topic.
• Sections that answer visitors' questions: what, how much, how long, why trust you, how to contact.
• Descriptive subheadings, so someone scanning knows what each section contains.

Readability

• Lead with the answer. Put the offer or the direct answer near the top, then add detail.
• Short paragraphs of two to four sentences, especially on mobile.
• Lists and tables for steps, comparisons and specifications.
• Plain language in the words your customers use, the same words from your keyword research.
• Avoid distracting ads and pop-ups. Google's starter guide advises against ads that prevent people from reading the content.

Common mistakes

• Using a heading tag for styling, such as a large promo line marked as h2.
• A logo or site name as the main heading on every page, so no page has a heading for its own topic.
• Several competing main headings from sliders or theme sections. Check the template, not only the content.
• Sections called "Information" or "Other". Name them by what they answer.