How content is checked
SEO advice is full of confident claims that nobody has tested. This site tries to show you how strong the evidence behind each recommendation is, so you can decide how much weight to give it.
Sources
Lessons and checklist items link to their sources. Official documentation from search engines, such as Google Search Central and Bing Webmaster Tools, comes first. Industry studies and practitioner guides are used when no official source exists, and they are labelled as such.
Evidence labels
- Documented
- Stated in official search engine documentation.
- Common practice
- Widely accepted by practitioners, but not officially documented.
- Evolving
- Debated, experimental or changing. Test before relying on it.
- Myth
- Commonly believed, but contradicted by documentation or evidence.
Review dates
Every lesson shows when it was last checked against its sources, and when it is due for its next review. Topics that change quickly, such as SERP features and AI search, get shorter review intervals. Tool prices show the date they were checked, and link to the vendor's pricing page.
What this site will not do
- Promise rankings or traffic. No one can guarantee them.
- Teach tactics that violate search engine spam policies, such as buying links or mass-producing pages.
- Present unverified "AI SEO" tricks as proven.
- Claim to audit your site. The Workspace helps you check your site yourself.