BKeyword research

Find the words people use, understand why they use them, and decide which pages should answer them.

1. 1Finding keyword ideasStart from your customers and your own data, not from a tool. Build a list of the words people really use, from short head terms to specific long-tail questions.20 min, 5-question quiz, exercise
2. 2Search volume, difficulty and competitionKeyword numbers are estimates made in different ways by different tools. Learn what each metric measures, where it comes from, and how much to trust it.18 min, 5-question quiz, exercise
3. 3Keyword research for small markets such as LithuaniaIn small languages and countries, tools show little or no data. Learn to work with low numbers, inflected words and your own data instead.16 min, 4-question quiz, exercise
4. 4Keyword clustering and topic researchGroup keywords that one page can answer. The results page shows you which keywords belong together.18 min, 4-question quiz, exercise
5. 5Mapping keywords to pagesGive every topic one home. A keyword map shows which page answers which topic, where pages are missing, and where your own pages compete with each other.18 min, 4-question quiz, exercise
6. 6Competitors and building a keyword strategyFind who you actually compete with in search, learn from their coverage, and turn your keyword map into a prioritised plan you can measure.22 min, 4-question quiz, exercise
7. 7Competitor keyword analysis with paid toolsNot written yet