Category pages and blog content
Category and service pages earn the most valuable traffic, and blogs support them. Give each the content its searchers need, and connect them with links.
- Time
- 15 min
- Level
- intermediate
- Reviewed
- 5 November 2026
After this lesson you can
- Write category or service page content that helps people choose.
- Decide what belongs on a blog, and what belongs on commercial pages.
- Connect blog posts to the pages that convert.
On most business sites, the pages that earn money are categories, products and services. Blogs and guides are valuable mainly because they bring in people earlier in their journey and lead them to those pages.
Category and service pages
A good category or service page helps someone decide. Useful content includes:
- A short introduction at the top saying what is on the page and who it suits. Keep it brief, so products or the offer stay visible.
- Choice help below: how to choose a size or model, the differences between types, what matters for which use.
- Practical details: delivery, returns, guarantees, prices or price ranges, turnaround times.
- Answers to common questions, in plain text. FAQ rich results are no longer shown, so write these for readers, not for markup.
- Links to subcategories, related categories and relevant guides.
What belongs on a blog
Good blog topics come from the informational and comparison stages of your keyword map:
- Problems customers have before they buy ("kompiuteris kaista ir išsijungia").
- Comparisons and decisions ("SSD ar HDD 2026 metais").
- How-to and care guides that build trust.
- Original material: case studies, test results, local knowledge.
Avoid topics outside your expertise just because they get traffic. Google lists that as a warning sign, and the visitors rarely become customers.
Connect the two
Every guide should lead somewhere useful:
- A contextual link to the relevant service, category or product, with descriptive anchor text.
- A clear next step at the end, such as booking a repair or browsing the category.
- Links from the commercial page back to the guide for people who need more help to decide.
Platform notes
- PrestaShop: category descriptions are edited per category, and many themes show them above the products. Keep the top part short, and use a theme option or module for a second description below the products if you need longer help content. The CMS pages or a blog module can host guides.
- WooCommerce: category descriptions are part of WordPress, and the blog is built in.
- Shopify: collection descriptions, plus the built-in blog for guides.
Practice
Read the lesson, pass the quiz and do the exercise to complete it.
Knowledge check
4 questions. Get at least 4 right to pass.
Exercise: Improve one category or service page
Pick one category (store) or service page (service business). List what a buyer needs to know to choose, from customer questions, reviews and competitors. Draft concise supporting content for it (a short intro at the top, and helpful details such as a buying guide or FAQ section below the products or offer), and name two blog posts or guides that should link to it.
Deliverable: The drafted content for the page, saved in the Pages tab notes, and two linking pages recorded in the Content tab or the page notes.
Sources
Checked against these sources on 5 November 2026. Next review by 5 May 2027.
- Creating helpful, reliable, people-first content (Google Search Central, official)
- SEO Starter Guide (avoid distracting ads; easy-to-read content) (Google Search Central, official)
- Spam policies for Google web search (keyword stuffing) (Google Search Central, official)