EContent SEO

Plan and write content people want, and keep it useful over time.

1. 1Creating people-first contentGoogle's guidance on helpful content is a practical checklist, not a vague ideal. Learn to apply its questions to your own pages before and after you write.18 min, 4-question quiz, exercise
2. 2Content planning and strategyDecide what to publish from business goals and real search demand, in an order you can sustain. A small plan you finish beats a big plan you abandon.16 min, 4-question quiz, exercise
3. 3Topic clusters and topical authorityCovering a subject thoroughly, with well-linked pages, helps readers and search engines. "Topical authority" is a useful idea, but know what Google has and has not said about it.16 min, 4-question quiz, exercise
4. 4Writing a content briefA brief turns research into instructions a writer can follow. It defines the reader, the goal, what makes the page better, and how it connects to the rest of the site.16 min, 4-question quiz, exercise
5. 5E-E-A-T and credibility in practiceE-E-A-T is not a score, but the qualities behind it are real. Show who you are, how you know, and why visitors can trust you, especially on YMYL topics.18 min, 4-question quiz, exercise
6. 6Category pages and blog contentCategory and service pages earn the most valuable traffic, and blogs support them. Give each the content its searchers need, and connect them with links.15 min, 4-question quiz, exercise
7. 7Thin, duplicate and low-quality contentThin pages, copied text and mass-produced content hold sites back, and some of it breaks Google's spam policies. Learn to find it and decide whether to improve, merge or remove it.18 min, 4-question quiz, exercise