IAnalytics and reporting

Measure what SEO changes and decide what to do next.

1. 1Google Search Console in depthGo beyond the overview. Filter with regex, compare periods, separate branded from non-branded traffic, annotate changes, and know the data's limits.22 min, 5-question quiz, exercise
2. 2Clicks, impressions, CTR and positionFour numbers drive most SEO reporting, and each is easy to misread. Learn how they interact, and how to tell a real change from noise.16 min, 4-question quiz, exercise
3. 3Google Analytics 4 for SEOSearch Console shows what happens before the click; GA4 shows what visitors do after it. Set up the views that matter for organic search, and understand how consent affects the data.20 min, 4-question quiz, exercise
4. 4Conversion trackingTraffic is not the goal. Track the actions that matter, such as enquiries, calls and purchases, so you can show what organic search contributes to the business.18 min, 4-question quiz, exercise
5. 5Rank tracking and monitoringRankings are personal, local and volatile, so a single "position" is an approximation. Track trends sensibly, and set up monitoring that warns you before traffic drops.15 min, 4-question quiz, exercise
6. 6Finding problems and opportunities in the dataA handful of repeatable analyses find most SEO opportunities, such as queries close to the top, results nobody clicks, and pages that are slipping. Then you decide what to do about each.18 min, 4-question quiz, exercise
7. 7Writing an SEO reportA good report tells a business owner what changed, why, what was done, and what happens next, in plain language and with honest caveats.16 min, 4-question quiz, exercise