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SEOL

    ASEO fundamentals

    What SEO is, how search engines work, and how to start measuring your site.

    Published lessons completed– of 8
    1. 1What SEO is, and what it is notSEO is the work of helping search engines find and understand your pages, and making those pages worth showing. Nobody can buy or guarantee rankings.12 min, 5-question quiz, exercise
    2. 2How search engines workGoogle works in three stages, crawling, indexing and serving. Most SEO problems can be traced to one of them.15 min, 5-question quiz, exercise
    3. 3Search results pages, organic and paidA results page mixes ads, organic results and special features. Learn what each part is, where it comes from, and which ones SEO can influence.14 min, 5-question quiz, exercise
    4. 4Set up Google Search Console and Bing Webmaster ToolsThe free tools that show how search engines see your site. Set them up now so that real data has built up by the time you need it.25 min, 6-question quiz, exercise
    5. 5Search intent and user behaviourEvery search has a goal behind it. A page that does not match that goal rarely ranks, however well it is optimised.16 min, 5-question quiz, exercise
    6. 6How Google evaluates content and websitesGoogle ranks pages with many automated systems that look for relevance, quality, usability and context. Learn what is documented, and what E-E-A-T really means.20 min, 6-question quiz, exercise
    7. 7SEO terminology you will meet every dayThe words that come up in every audit, tool and conversation, explained through the things they describe. URLs, status codes, the page head and links.22 min, 6-question quiz, exercise
    8. 8Common SEO myths and what is actually documentedMuch SEO advice is repeated without evidence. Check popular claims against Google's own documentation, and learn a method for judging new ones.18 min, 6-question quiz, exercise