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SEOL

    DTechnical SEO

    Make sure search engines can crawl, render and index the pages that matter.

    Published lessons completed– of 12
    1. 1Crawling and indexing in practiceRead Search Console's Page indexing report correctly, know which "not indexed" reasons are normal, and understand when crawl budget is worth worrying about.20 min, 5-question quiz, exercise
    2. 2XML sitemapsA sitemap lists the canonical URLs you want search engines to know about. Generate it automatically, keep it clean, and use lastmod honestly.14 min, 4-question quiz, exercise
    3. 3Robots.txtrobots.txt controls crawling, not indexing. Learn the rules Google follows, how conflicts are resolved, and the mistakes that hide whole sites.18 min, 5-question quiz, exercise
    4. 4Redirects and site movesRedirects move people and signals from old URLs to new ones. Choose the right type, avoid chains, and plan migrations so rankings survive them.20 min, 5-question quiz, exercise
    5. 5Status codes, broken links and 404 pages404s are normal for pages that no longer exist. The problems are broken internal links, soft 404s, server errors, and useless error pages.15 min, 4-question quiz, exercise
    6. 6HTTPS and website securityHTTPS protects visitors and avoids browser warnings. Hacked sites lose trust and visibility fast. Learn what is documented about both, and how to monitor them.15 min, 4-question quiz, exercise
    7. 7Core Web Vitals and site speedCore Web Vitals measure real visitors' loading, responsiveness and visual stability. Learn the thresholds, where the data comes from, and the fixes that matter most.22 min, 5-question quiz, exercise
    8. 8Mobile-first indexing and mobile friendlinessGoogle mainly indexes the mobile version of your pages. Whatever is missing on mobile is effectively missing from Google.12 min, 4-question quiz, exercise
    9. 9JavaScript SEOGoogle can render JavaScript, but rendering is queued and can fail. Make important content, links and status codes work without depending on it.20 min, 5-question quiz, exercise
    10. 10Site architecture and URL hierarchyA clear structure helps people find pages and helps search engines understand how they relate. Keep important pages close to the home page and keep filter URLs under control.16 min, 4-question quiz, exercise
    11. 11International and multilingual SEOServe each language or country on its own URL, link the versions with hreflang, and never force visitors to a version based on their IP address.20 min, 5-question quiz, exercise
    12. 12Running a technical SEO auditA repeatable process for checking a site's technical health, prioritising what you find, and tracking fixes until they are verified. This is the core of the stage 3 project.25 min, 4-question quiz, exercise